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Informed finance for businesses who want to work smarter

We combine expert accounting and the latest tech, to ensure you get more from your finance function

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Expect more from your accountant

There’s no place for traditional accountants in a world that’s increasingly digital. With our financial experience and tech expertise you can expect more - streamlined accounting processes, real-time insights and informed advice.


Optimise your processes

We can help build your finance tech stack to automate your financial processes, improving both efficiency and customer experience.


Know your numbers

We join all the dots giving you a greater understanding of your financial data and business performance to empower your decision-making. We'll help you claim your time back and get a better hold on your cash flow.


Manage your wealth

We provide holistic financial guidance to help you preserve and grow your wealth over the long term - spanning tax, planning, investments & reporting.

Who we work with

We work with ambitious start-ups, SMBs, and larger enterprises. Our skilled team of cloud accountants specialise in a range of sectors.

Small businesses

Most small businesses don’t have the time to get a handle on the whole finance picture - the impending outgoings, the potential shortfalls and future forecasts. But when you do find time for accounts, you’re frustrated by tiresome admin.


Vastly experienced in handling pharmacy accounts, our financial advisors are perfectly placed to help you meet the needs of a changing industry.


The world of e-Commerce is a rapidly changing landscape, with new technologies and payment gateways emerging all the time - and a basketful of ever-changing legislation governing everything from VAT to distance selling.

Creative businesses

Whether you're running a fast-moving digital creative business, or a traditional agency, it’s easy to forget about your own ‘user journey’. How you’ll grow your business & make a good margin year-on-year.


Recruitment can be a volatile business, so you must be in control of your finances at all times - while being able to navigate recruitment specific tax and legislation. Managing cash flow, staying compliant and administration are among the key challenges recruiters face.

Tech start-ups

Behind every brand-new business there’s a burning passion to succeed - but longevity depends on using your head, not just going with your heart. It's vital for tech start-ups to get their finances right in order to move beyond start-up and become the enterprises of tomorrow.


As a freelancer or contractor, you’re right to be proud of your ‘solo artist’ status – but even a one-man-band needs a support act. After all, the time you spend fulfilling your tax and financial obligations is time you could otherwise spend fee earning.

Professional services

We use our own innovative approach to help professional service firms get ahead of increasing competition, unlocking access to your real-time financial data to help you make better business decisions.

Partner with one of the UK’s first cloud accountants

As one of the first ever Xero accountants, we’ve been pioneers in the cloud accounting revolution. Today, we work with all the leading finance tech platforms.


Save yourself time, hassle, and money


Smart and simple software for small businesses


Small-business accounting, simplified


Specifically made for freelancers and small business owners

How we can help you

Manage your accounts

We’ll take care of all of your accounting essentials to ensure you file accurately and on- time, keep your books in order and ensure your finance data is up-to-date.

Integrate your tech

There are hundreds of finance apps available. We’ll help choose the apps that work the best with each other and integrate them to drive automation & improve reporting.

Inform your decisions

We’ll turn your financial data into actionable insights to spot performance trends, manage cash flow and support strategic decisions.

Run your finance function

Focus on running your business, while we run your finance function. We’ll manage the day-to-day operation while giving you access to specialised finance expertise.

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Making Tax Digital

Digital accounting is here! And it’s now mandatory for all VAT-registered businesses. We’re fully compliant with the new process, already submitting VAT returns for clients via the MTD portal and here to help you too.

Our customers love us

“The team at Inform Accounting has provided valuable support as our strategic advisory partners. Planning our targets and reviewing performance has significantly helped the business run smarter and more efficiently.”

Dan Cooper Adaptable

“Inform Accounting help us to keep on top of our payroll, HMRC interactions and compliance, as well as fantastic Xero support. If you're looking for your next Accountant then this is the team you want to deal with.”

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Myla Iqbal Foresee

“The Inform team has transformed our approach to accounting. By implementing the latest software platforms, such as Xero, we now have real-time access to accurate cash flow and forecasting data.”

Veejay Lingiah FlashSticks

We have just completed our first year with Informed Accounting and we are delighted with the service. They are top notch and are a modern day accountant who do all of of book keeping, including our ecommerce sales.

Alison Cloonan Live For Tweed

Accounting can be an unnecessary evil for businesses or it could be a real competitive advantage if done correctly. Thankfully, we made the move to Inform and we are in a much better place for it.

Dan Ricardo Strategy Plus

Inform named as the Mid-sized Firm of the Year at the 2022 Xero Awards ceremony

The Xero UK & EMEA Awards are targeted at recognising and celebrating the best of the best in Xero accounting.

According to the judges of this award; "A long-standing Xero partner, Inform has continued to excel and set a great example for digital accountancy in the UK".

Insights from Inform

24 JUN 2024
Understanding your tax code
Tax codes are fundamental to the operation of PAYE. If your tax code is correct, you should pay the...
29 MAY 2024
Navigating HMRC Scam Letters: How to Spot a Fake
In today's digital world, fraudulent schemes - particularly those involving HMRC scams - are on the...
02 MAY 2024
Making use of your inheritance tax allowances
It is often said that inheritance tax (IHT) is a voluntary tax, and one that can be avoided if you...

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