Inform Accounting | Chartered Accountants in Sutton Coldfield and Birmingham. Xero Cloud Accountants.

TRUSTED BY THE BEST

Why growing businesses choose Inform

Expert accountancy and modern technology, working together. We take care of compliance, bookkeeping and strategic financial planning so you can focus on growing your business with confidence.

Real-time financial visibility

Delivered through up-to-date financial data so you always know where your business stands.

Integrated technology systems

Automated financial ecosystems that keep your accounts, apps and data in sync with minimal manual work.

Strategic CFO-level guidance

Supported by ongoing planning and financial insight aligned to your growth goals, not just year-end compliance.

Complete bookkeeping service

Handled end to end, with all data entry and reconciliation taken care of so you can focus on your customers.

Proactive tax optimisation

Reviewed quarterly and planned in advance to reduce surprises and improve tax efficiency year-round.

Your dedicated finance expert

Provided through a named account manager who understands your business and is available when you need them.

Responsive priority support

Delivered with fast response times and same-day support for Scale clients.

Packages that scale with you

Designed to evolve from Foundation to Growth to Scale as your business grows.

Expect more from your accountant

There’s no place for traditional accountants in a world that’s increasingly digital. With our financial experience and tech expertise you can expect more - streamlined accounting processes, real-time insights and informed advice.

Optimise your processes

We can help build your finance tech stack to automate your financial processes, improving both efficiency and customer experience.

Know your numbers

We join all the dots giving you a greater understanding of your financial data and business performance to empower your decision-making. We'll help you claim your time back and get a better hold on your cash flow.

Manage your wealth

We provide holistic financial guidance to help you preserve and grow your wealth over the long term - spanning tax, planning, investments & reporting.

Choose your business growth package

Our Foundation, Growth, and Scale packages are designed to help your business grow, whatever stage you’re at. Each package combines expert accountancy with technology mastery to deliver the financial clarity you need to make confident decisions.

Scale

Growth

Foundation

Annual Accounts and business tax

Tax strategy call

Monthly

Quarterly

Annual

Financial Insights meeting

Monthly

Quarterly

Annual

Quarterly VAT Returns filing

Accuracy assured book keeping

Daily

Weekly

Dedicated Account Manager

Response time

Same day

48hrs

72 hrs

See everything included

Choose your business growth package

Scale Package

Executive-level financial strategy
For: Established businesses wanting strategic financial leadership

What you get:

Everything in Foundation, plus:

Monthly management accounts and cash flow forecasting
Monthly strategic CFO meetings
Advanced payment automation to improve cash flow
Complete bill pay and payroll services
Annual budget setting and quarterly tax planning
Access to your dedicated CFO
Advanced analytics and scenario planning
Personal tax planning with quarterly estimates and optimisation strategies
Comprehensive budget setting with monthly target tracking and variance analysis

Growth Package

Strategic support for your next level
For: Established businesses ready to scale with confidence

What you get:

Everything in Foundation, plus:

Quarterly management accounts that show real business performance
Advanced payment automation to improve cash flow
End of year tax planning to optimise your position
Quarterly strategic reviews with your dedicated CFO
Up to 3 calls per month for guidance and support
Personal tax position reviews and annual estimates
Annual budget setting with quarterly target reviews

Foundation Package

Build your business on solid foundations
For: Startups and micro businesses ready to get it right from the start.

What you get:

Complete statutory compliance (accounts, tax returns, Companies House filings)
Xero setup and optimisation with basic reporting
Annual strategic review to plan your growth
Direct email support when you need guidance

Find out more

Who we work with

We work with ambitious businesses of all sizes - from early-stage ventures to established enterprises. Our team of cloud accountants specialise in supporting a wide range of sectors, delivering proactive financial insight and hands-on support.

Care Homes

Running a care home means balancing compassionate care with complex compliance, payroll and funding requirements. We help care providers manage cash flow, monitor occupancy performance, stay compliant with evolving regulations, and plan for sustainable growth.

Pharmacies

Vastly experienced in handling pharmacy accounts, our financial advisors are perfectly placed to help you meet the needs of a changing industry.

Tech start-ups

Behind every brand-new business there’s a burning passion to succeed - but longevity depends on using your head, not just going with your heart. It's vital for tech start-ups to get their finances right in order to move beyond start-up and become the enterprises of tomorrow.

Professional services

We use our own innovative approach to help professional service firms get ahead of increasing competition, unlocking access to your real-time financial data to help you make better business decisions.

SME's

Small and medium-sized enterprises often don’t have the time or internal resource to fully oversee their financial position. We provide clarity on cash flow, upcoming liabilities and future forecasting — reducing administrative burden and supporting confident decision-making.

Creative businesses

Whether you're running a fast-moving digital creative business, or a traditional agency, it’s easy to forget about your own ‘user journey’. How you’ll grow your business & make a good margin year-on-year.

Freelancers

As a freelancer or contractor, you’re right to be proud of your ‘solo artist’ status – but even a one-man-band needs a support act. After all, the time you spend fulfilling your tax and financial obligations is time you could otherwise spend fee earning.

eCommerce

The world of e-Commerce is a rapidly changing landscape, with new technologies and payment gateways emerging all the time - and a basketful of ever-changing legislation governing everything from VAT to distance selling.

Book a meeting

Who we work with

Care Homes

Pharmacies

Vastly experienced in handling pharmacy accounts, our financial advisors are perfectly placed to help you meet the needs of a changing industry.

Tech start-ups

Professional services

SME's

Creative businesses

Freelancers

eCommerce

Book a meeting

FAQ’s

Got questions? We've got answers. Here are the most common things our clients ask us.

Get in touch

How quickly can we get started?

Most clients are fully set up within 2-4 weeks. We'll give you a detailed timeline during your consultation based on your specific requirements.

What if I'm already using Xero?

Perfect! We'll optimise your existing setup and add the integrations that will transform your financial visibility.

Do you really handle all the bookkeeping?

Yes - this is essential for everything else we do. You'll never need to worry about categorising transactions or reconciling accounts.

Can I upgrade to Growth or Scale later?

Absolutely. Most Foundation clients naturally grow into our other packages as their business develops.

What training do you provide?

Foundation includes basic Xero training to help you understand your reports and dashboards. Additional training is available as an add-on.

Is there a contract?

Every package includes training on the systems we set up for you. Foundation includes basic Xero training, Growth includes up to 2 hours of system training, and Scale includes a comprehensive half-day session.

Do you only work online?

A: While we specialise in digital-first processes, we visit clients when needed and offer both in-person and virtual meetings to suit your preferences.

Get in touch

Partner with one of the UK’s first cloud accountants

As one of the first ever Xero accountants, we’ve been pioneers in the cloud accounting revolution. Today, we work with all the leading finance tech platforms.

Xero

Save yourself time, hassle, and money

Quickbooks

Smart and simple software for small businesses

Sage

Small-business accounting, simplified

Freeagent

Specifically made for freelancers and small business owners

How we can help you

Manage your accounts

We’ll take care of all of your accounting essentials to ensure you file accurately and on- time, keep your books in order and ensure your finance data is up-to-date.

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Integrate your tech

There are hundreds of finance apps available. We’ll help choose the apps that work the best with each other and integrate them to drive automation & improve reporting.

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Inform your decisions

We’ll turn your financial data into actionable insights to spot performance trends, manage cash flow and support strategic decisions.

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Run your finance function

Focus on running your business, while we run your finance function. We’ll manage the day-to-day operation while giving you access to specialised finance expertise.

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Making Tax Digital

Digital accounting is here! And it’s now mandatory for all VAT-registered businesses. We’re fully compliant with the new process, already submitting VAT returns for clients via the MTD portal and here to help you too.

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Our customers love us

“The team at Inform Accounting has provided valuable support as our strategic advisory partners. Planning our targets and reviewing performance has significantly helped the business run smarter and more efficiently.”

Dan Cooper Adaptable

“The Inform team has transformed our approach to accounting. By implementing the latest software platforms, such as Xero, we now have real-time access to accurate cash flow and forecasting data.”

Veejay Lingiah FlashSticks

“We have just completed our first year with Informed Accounting and we are delighted with the service. They are top notch and are a modern day accountant who do all of of book keeping, including our ecommerce sales.”

Alison Cloonan Live For Tweed

“Accounting can be an unnecessary evil for businesses or it could be a real competitive advantage if done correctly. Thankfully, we made the move to Inform and we are in a much better place for it.”

Dan Ricardo Strategy Plus

Inform named as the Mid-sized Firm of the Year at the 2022 Xero Awards ceremony

The Xero UK & EMEA Awards are targeted at recognising and celebrating the best of the best in Xero accounting.

According to the judges of this award; "A long-standing Xero partner, Inform has continued to excel and set a great example for digital accountancy in the UK".

See all our recent awards