Sectors

Accountancy for tech companies and start-ups

Supporting your growth story

Expert advice to build your business

Behind every brand-new business there’s a burning passion to succeed - but longevity depends on using your head, not just going with your heart.

More than half of start-ups fail within the first four years, and it’s vital to build profitability into your business from the very beginning if you’re to avoid becoming another statistic

From the formation of your limited company to the set-up of your payroll, getting early decisions right will be crucial, and we’re here to help you make them.

We’ll also get you set up with specialist accounting software designed to ease the book-keeping burden - giving you more time to focus on building your empire.

How we help

Much more than just a traditional end-of-year accountant, we can give your business the support it needs from the off - guiding you through the incorporation process, VAT registration, PAYE and more.

And with the real-time cloud accounting platform, Xero (which gives us live access to your numbers at any time), we’re on hand to support your business-decision making at a moment’s notice.

The leading Xero accountant in Birmingham, we’ve been working with technology companies and start-ups across the Midlands for years - and we're proud of how the region has grown.

Nothing would please us more than to play a part in your growth story too…
INFORMED ACCOUNTING SERVICES
A QUICK SUMMARY
  • Core accounting: Statutory accounts preparation, corporation and self-assessment tax returns, quarterly VAT returns, payroll & auto-enrolment and bookkeeping services.
  • Management accounts: Regular reporting and reviews on your businesses key performance indicators (KPIs).
  • Business growth advice: As your virtual CFO, we'll help you develop your business plan and review progress regularly, offering expert financial advice.
  • Xero: We’ll supply Xero’s online accounting package, plus help you get set-up properly and provide year-round support with add-ons when required.
  • EMI & S(EIS) Schemes: Our specialist tax experts can work with you to determine the most appropriate scheme for your business, and get all the documentation in place.
TECH START-UP KPIs
WHAT WE'LL HELP
YOU TRACK
  • Customer acquisition costs (CAC): This includes sales, expenses, and marketing. If most of your incoming finances come into your account and go straight out again, there’s something amiss.
  • Lifetime value (LTV): This measures the value of each customer to your business over a given time period. Implement this KPI alongside CAC and you’ll be able to easily track your growth.
  • Burn rate: This is the negative cashflow of your business. Most applicable for start-ups, this KPI will indicate how quickly you’re burning through your cash.
  • Monthly recurring revenue (MRR): For any SaaS, subscription or service-based business model, your MRR is key to building a stable platform for growth.

All done? Great – then give us a call and we’ll go through all the services you need in more detail. And of course if you can’t decide, or you’re not sure exactly what you need, we’re happy to help.
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Download your free financial KPI guide

Need help setting and achieving your goals? The KPIs listed in this guide will help provide the insight you need to keep your business growing. We can help you set your targets, track your data and report back through the provision of management accounts - a monthly or quarterly set of statements that put you firmly in control of your finances.

Get the guide

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Profitable growths through insights.

Driving sustainable growth isn't easy. You've got to balance customer acquisition with a scalable operation to ensure you deliver effectively, while making sure you don't burn too much cash.

Financial insight is critical to getting this balance right, ensuring the timing of and rationale behind your decisions takes you forward.

We'll give you the platform to view your numbers in real-time, with expert advice to help you make the right strategic choices.
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At Inform Accounting, what we do is about so much more than making money and helping our clients manage theirs.

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St James House

65 Mere Green Road

Sutton Coldfield

West Midlands

B75 5BY

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