Helping your creative business grow
Whether you're running a fast-moving digital creative business, or a traditional agency, it’s easy to forget about your own ‘user journey’. How you’ll grow your business & make a good margin year-on-year.
Building profitability into your creative agency is essential, and at Inform, we help you do it by providing a clear view on your all-important numbers.
We use Xero online accounting software to take the hassle out of your bookkeeping and accounting, giving us more time to focus on proper business advice - and giving you more time to keep doing the creative work you love.
Agency life is a tough balancing act - you need to keep track to build a sustainable business, rather than ride the typical roller-coaster.
How we help
Informed Accounting Services
A QUICK SUMMARY
Core accounting
Statutory accounts preparation, corporation and self-assessment tax returns, quarterly VAT returns, payroll & auto-enrolment and bookkeeping services.
Management accounts
Regular reporting and reviews on your businesses key performance indicators (KPIs).
Business growth advice
As your virtual CFO, we'll help you develop your business plan and review progress regularly, offering expert financial advice.
Xero
We’ll supply Xero’s online accounting package, plus help you get set-up properly and provide year-round support with add-ons when required.
Creative Agency KPI's
WHAT WE'LL HELP YOU TRACK
Profit margins: This KPI will protect your business from overspending on a given task by ensuring you can profit from the time you put into a client project.
Efficiency: In the creative world, efficiency is key. Are your staff not performing to their optimum and if not why not? We'll help you find out.
Operating profit per head: If your profit per head is down (but revenue up) it indicates over-spending - controlling your wage bill and other agency costs is key to a better bottom line.
Profit per client: You probably know which of your clients brings in the most revenue, but which ones are the most profitable?
Ebook
Making creativity pay
The single biggest factor in turning a ‘massive’ profit from your creative company is an almost religious focus on knowing and controlling your finances. This ebook has been developed to
shine a light on what we've observed as best practice by highly profitable creative companies.
Insights from Inform
03 NOV 2026
National Minimum Wage increases in 2027: what employers need to budget for
29 OCT 2026
Autumn Budget 2026: What It Means for You and Your Business
07 OCT 2026
Mandatory Payrolling Is Coming: What Employers Need to Know
KPIs for Creative Industries
Need help setting and achieving your goals? The KPIs listed in this guide will help provide the insight you need to keep your business growing.