Who You'll Be Working With

Meet The Team

Your Cloud Accountants

When we graduated as accountants many moons ago, our cap was too tight and the gown too loose. We tell you that because it taught us an important lesson; one size very rarely fits all. So at Inform Accounting, we take great pride in treating each and every one of our valued clients as individuals.

After all, businesses only ever really share one trait – and that’s that they’re unique. Whether you’re a one-man band, an ambitious small business or a venture-backed company our team of cloud accounting experts are here to help you.

Sian Kelly
Managing Director | ACMA | BSc

A Chartered Management Accountant since 1995, Sian now heads up the Inform Accounting team. In the past, she’s worked for Next plc, Marston’s Brewery and Compass Group plc, where she was Financial Controller. Oh, and she even worked at Disneyland for a year.

Sian has helped a number of businesses grow from start-ups to well established companies, working hand in hand, guiding them through the sales process.

Away from work, her leisure time is mainly spent with her three children, who give her the ringing endorsement of being ‘really nice’.


Craig Cutler
Financial Accounting and Tax | FCCA | MAAT

Craig brings 20 years’ experience to the Inform Accounting team, and advises clients on a wide range of financial issues.

Craig is accurate, meticulous, and a technical expert whose attention to detail has identified many savings for clients large and small.

When he’s not in the office though, you’ll probably find him on the slopes – he’s a keen snowboarder who travels extensively in search of his adrenaline fix.

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Sarah Griffiths
Financial Accounting and Tax | ACA | ATT

Sarah is one of Inform’s Tax Consultants. With over 20 years of accountancy experience, she is a member of both the Association of Taxation Technicians and the Institute of Chartered Accountants in England and Wales.

Sarah brings a common sense approach to the complicated world of tax, working closely with a range of clients to attain the most tax efficient outcome for clients.

Away from work, her main activity is keeping her two young boys under control – but she’s also found time to complete several charity treks in places as diverse as the Pyrenees, Morocco and Peru.

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Jayne Hutchings
Tax Consultant | CTA

Joining the Inform team as a Tax Consultant, Jayne will be advising individuals and their businesses on numerous areas of tax planning to help them through the lifecycle of their business and beyond. She has 30 years experience working with a range of owner-managed businesses and individuals.

Prior to becoming self employed in 2013, Jayne spent over 12 years with BDO LLP, initially as a senior manager and then as a director in their tax team in the Midlands. Prior to that Jayne trained at Grant Thornton in the early 90’s, and spent 11 years with them not only in their Midlands offices but also as part of the tax technical and marketing team based out of London for 18 months. She left there as a manager in 2001 when she was offered a job at BDO working with well known tax expert Peter Rayney.

"It is important to me that my clients understand the advice they are being given and that by giving them sound tax advice I can take some of the stress away from them by managing their tax affairs".

When not working Jayne enjoys spending time with the family, playing golf, a spot of cooking, keeping fit and travelling to exotic places!

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Catherine Hinis
Accountant | MAAT

Catherine has over 15 years accountancy experience and is AAT qualified. Her areas of specialism being tax returns, sole traders and bookkeeping.

Catherine is a busy mum of 2 but still finds time to enjoy family days out and recently joined the National Trust, she also enjoys a spot of baking and working out at bootcamp!

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Andrew Scouller
Innovation and Technology Specialist | B.A. (Hons)

Andrew graduated with a first class honours degree in Accountancy and Finance and is studying towards his professional ACA qualification for chartered status. Since joining us he has become a Xero certified partner and currently works with the Business Support Team.

When he's not working, he enjoys playing the guitar, rocking out at concerts across the UK, and looking after his crested gecko Harley.

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Kathryn Murrall
Business Support Team Manager | BSc (Hons)

Kathryn is now a permanent member of staff after working with us during her placement year, graduating with a BSc in Accounting for Management. She is currently studying towards her ACA qualification. She manages accounts within the Business Support Team and is a Xero expert.

Away from her studies she likes to explore new places and get down in the deep doing a bit of scuba diving.

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Charlie Sangha
Business Development Manager

Charlie brings a wealth of experience with him to Inform.  He has over 25 years experience within the Financial services sector, most recently supporting SME’s with their business finance requirements alongside providing other business support solutions.

At Inform he will work closely with clients to nurture relationships to ensure they get the most from us; through building relationships with SMEs, as their trusted advisor and funding partner and helping them with any finance requirements both short-term and long-term.  

Away from the office, being a golf enthusiast, you'll probably find him on the golf course.  He enjoys taking breaks away with the family anywhere sunny in the world.  He also  plays and watches football supporting the mighty Blues...Everton F.C. of

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Jack Jennings
Cloud Accounting Specialist | AAT

Jack is a mathematical whizz, he is AAT qualified and currently studying towards his CIMA accounting qualification . He works on client accounts as part of the Business Support Team.

Jack knows all there is to know about cars, calling himself a 'petrol head' and he is a fan of Birmingham City FC.

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Paul Smith
Cloud Accounting Specialist | AAT

Paul joined Inform whilst studying for his AAT exams at Birmingham Metropolitan College, and has gone on to become an important member of the team.

Paul is the in house IT specialist. Clients tell us there is nothing Paul doesn’t know about Xero.

He could have ended up with a career for a different team though – a talented young footballer, he played for West Bromwich Albion’s youth academy between the ages of 11 and 14.

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Emma MacCleaster
Cloud Accounting Specialist | MSc

Emma joins us having completed all her ACCA exams, once she has completed a years work experience she can call herself a fully fledged accountant.

She has worked in an accounting practice for 5 years alongside her studies to gain experience in management accounts, VAT returns, bookkeeping and Xero before joining Inform as part of the Business Support Team.

Outside of work are Emma enjoys reading, playing guitar and going on country walks with her cocker spaniel.

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Adam Lowe
Cloud Accounting Specialist

Adam joined the team in 2017 and is studying for his AAT Level 4 exams. He works in the Business Support Team and has quickly learnt the Xero ropes.

Away from the office, you may catch him at Villa Park supporting his team or taking part in a game of rugby, ice hockey or even rowing. Adam can speak Polish too!

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Louis Banks
Cloud Accounting Specialist

Louis joined us in 2018 from college and is currently studying towards his Level 4 AAT qualification. He works as part of the Business Support Team.

When he's not busy learning the ropes at the office, he loves playing football, skateboarding, and admits to being a bit of a foodie.

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Laura Aston
Cloud Accounting Assistant

Laura works within the Business Support Team, she made a career change to accounting having worked in marketing within the health industry for the last 10 years. 

Laura is a busy mum of two.  She has a keen interest in health and fitness and loves to lift weights at the gym or with her personal trainer. She loves socialising with friends, sunny holidays and family days out. 

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