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Customer case study: eCommerce Retail

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If you’ve been a relatively small business making modest profits up till now, the likelihood is that you need an accountant to get you to that next step. Your accountant shouldn’t just look after your financials, they should be actively giving advice to help you succeed - after all, you’re paying for their expert advice right?

In 2018, a relatively small (but growing) ecommerce business approached Inform Accounting, after previously working with an individual accountant. They were looking for a modern accountant that could support their growth, and after a few conversations decided to start working with Sian and the Inform team.

The director, who wished to remain anonymous, said he made the transition because he "wanted someone to lean on for advice and expertise with the accounts, as well as the more standard accounting tasks."

With regular calls to discuss strategy and direction, as well as looking at operational improvements, Inform was able to help the business grow and achieve their goal of launching a women's line. As part of these regular meetings, Sian worked closely with them on cash flow management, introducing the business to Fluidly.

"Sian introduced us to Fluidly and it was exactly what we needed. We had a few internal documents, but we really needed a software which would forecast our cashflow. Sian was excellent in helping us set that up and keep it up to date."

After their successes since joining Inform, the director noted that whilst the business had come across as a Xero user, they could see how working with a cloud expert means they really can benefit from using the full potential of Xero.

"Inform were really good at helping us to use Xero to the full extent that we needed." 


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As one of Xero's first UK partners (since 2010), we've been a pioneer in the cloud accounting model - where client and accountant work with real-time financials. So we spend less time number-crunching and more time giving great advice. We call it 'Informed Accounting'. 

Since then we have become ecommerce specialists and work with an array of different ecommerce businesses across the UK, selling on platforms like Amazon, eBay, Shopify, WooCommerce and more.

But whilst we are proud Xero Platinum partners, don’t let that put you off if you are using Quickbooks - a number of our team are certified Quickbook advisors too!

If you're in need of an eCommerce specialist and would like discuss further with our experts, just give us a call on 0121 667 3882 or email


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