An introduction to ecommerce

According to recent figures, e-commerce now accounts for 10% of everything we buy - with online sales doubling their share of the retail market in the last ten years.

While that shows high-street stores are far from dead, it also illustrates the rapid rise of online selling - with growth in ecommerce sales now markedly outpacing the uplift in physical transactions.

The good news is that there’s not only more money than ever being spent online, there’s also more ways for your business to get a piece of that pie.

No longer do you have to set up your own store to make sales online, you can sell your own goods through retail behemoths like Amazon or Ebay, or, you can provide a dropshipping service that ultimately allows you to sell goods you don’t even own.

Each and every ecommerce business model provides a unique set of challenges, and finding the right platform for you is key to sales success.

In this ebook, we’ll look at the pros and cons of the various e-commerce options, while identifying some of the tax and accountancy implications that come with online sales.