With creative work revolving increasingly around the digital space, the projects you work on are now more measurable than ever. Your clients want to see tangible return on their investment, and can use all manner of criteria (from website analytics to video views and social followers) to judge the success of a campaign.
Working at a forward-thinking creative agency, there’s every chance you’re already using ‘the cloud’ to bring little rays of sunshine to your working day. Maybe you’re quickly and conveniently sharing hosted documents with clients via Dropbox or Google Docs, for instance?
For all the innovation, creative genius and daring design that underpins your creative agency, financial planning is every bit as crucial to your business success.
After all, it’s notoriously difficult to turn creative talent into cold hard cash.